About us

My name is Alessandro Gargani, but in Florence they call me Garga, from Gargani. The 78 is my year of birth, and I added it so I wouldn't be confused with my dad: Giuliano Gargani, known to everyone as “il Garga”.

He was a bit of everything: painter, cook, restaurateur, poet, writer. A Florentine adopted by San Frediano, who made a bank of the Arno bloom with a rose garden and brought a generation of young artists together around him. A master of joy, his friends said. In 2012 Florence said goodbye to him the way he wanted: colorful, lively and full of joy, with rose petals falling from the bridges.

It was he who, when I was little, made me fall in love with technology. And he taught me how much historical memory matters, the kind that is handed down through images and music.

Garga78 was born from this. I want to remember him and show the world his drawings. I bring the music, the writing and the new technologies; he brought the line. Every song, every T-shirt and every bag is a way of keeping him alive.

Alessandro Gargani